Stylight is the world’s leading online search platform for Fashion, Beauty and Design. We help users search through more than 1.500 online shops at once.
We are based in Munich, Germany and have been operating for more than 10 years, in 16 different markets worldwide. Our platform is visited every year by 120 million users, whose shopping behaviour is regularly analysed to identify the most popular brands, products and trends online.
We share the insight collected from our users on Stylight Insights, a dedicated page for press and industry experts, where we publish data-driven reports based on the real-time shopping data gathered from our millions of users. Our data enables us to predict seasonal trends and measure the impact of news-worthy events on online shoppers.
120M shoppers have used Stylight in the past year. We regularly extrapolate relevant fashion insights by analysing the shopping behaviour of our users, and employ the results as the source of our Stylight Insights reports.
Our partner shops include globally renowned retailers and world-class brands. This enables us to measure the interaction of our users with both luxury labels such as Gucci and Off-White, and online retailers such as Amazon or Asos.
Online users can browse and shop via Stylight in 16 different global markets. This allows us to fine-tune our analysis based on specific countries and locales. There’s no doubt about it: French users shop differently than German, Mexican or American!
Stylight users are mainly female, representing 67% of our total customer base. Male shoppers are still an important quota, representing 33% of our users.
Most of our shoppers are between the ages of 25 and 34 years old, while 20% are between 35 and 44 years old.
Our top 5 markets are Germany, US, France, United Kingdom and Switzerland (Stylight 2020 Revenue).
We offer a wide range of various reporting types, split according to their specific focus and use case. This includes: recaps, as a recollection of data from a previous time-frame; trend forecasts; celebrity impact measurements; category specific reportings (beauty); co-branded analyses together with external partners. Each report type is covered in detail in the following sections.
On Stylight NOW we share with you instant insights about how our 120 million yearly shoppers react to breaking news, events, celebrity styles or special sales.
Was it JLo-s dress or Meghan Markle’s coat to drive clicks and searches on Stylight? What was the top clicked sneaker this week? On Stylight NOW we tell you in real-time what’s trending now.
When You Need It
Are you writing an article and would like to support your news angle with trustworthy industry data? We’ve got exactly what you need. By deep diving into the shopping behaviour of our 120 million yearly users, we can produce data reports tailored to your specific needs, to answer your questions about products, brands and trends. Feel free to reach out any time for your ad-hoc requests, completely free of charge.