Stylight NOW

09/21/2020

+223%

increase in search interest for "Gucci Jackie" on Google Trends since the beginning of July

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09/21/2020

N.1

most wanted skincare line? Gen Z favourite Florence by Mills

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08/31/2020

+225%

more interest in the "Boston" model from Birkenstock

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07/29/2020

+474%

more clicks on sofas in warm colors and 40% more clicks on Missoni Home and Gigi Hadid's new sofa

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07/27/2020

+29%

more clicks on cardigans after Taylor Swift drops new single.. "cardigan"

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07/27/2020

N.1

most popular face-mask is from sustainable brand United by Blue

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07/20/2020

+30%

more clicks for self-tanning products in 2020 as consumers find alternative ways to tan

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07/16/2020

+60%

more clicks on the masculine summer trend: short sleeve shirts

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07/03/2020

+350%

increased interest in the search term "scrunch bikinis" compared to June 2019

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07/03/2020

+390%

more clicks on Faithfull The Brand following the public appearance of Kate Middleton wearing a branded dress

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06/10/2020

+121%

increased search interest for the keyword "bandana print" on Google Trends. The bandana print is the unexpected new trend of summer 2020!

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04/24/2020

+24%

more clicks on sustainable fashion labels in the first quarter of 2020

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04/14/2020

Covid-19

Massage Oil, hair dye, and Kitchen Aid mixers: how online shoppers escape boredom during Covid-19

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04/14/2020

+245%

more clicks for Champion sportswear as interest for athleisure surges

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04/14/2020

+314%

more clicks on luxury pyjama brand For Restless Sleepers as sleepwear becomes the new office wear

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04/01/2020

Covid-19

Lockdown measures worldwide shift online shopper's interest to home decor and athleisure

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03/10/2020

3

brands register peaks in clicks after Meghan wears these labels for her last Royal duties

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03/05/2020

+134%

more clicks on label The Vampire Wife 24h after Kate Middleton wears green dress

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03/05/2020

+267%

increase in clicks on Marks & Spencer right after Kate Middleton steps out in white sneakers from brand

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03/03/2020

+62%

clicks on Arcteryx products after Off-White features the brand's jackets on the runway

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02/26/2020

+21%

clicks on foulards within 24h of the Dior Paris A/W 2020 show

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02/26/2020

+48%

increase in searches for fringes after Prada debuts A/W 2020

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02/17/2020

+240%

increase in clicks on Asos faux-fur bucket hat after Bella Hadid is spotted in NYC

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02/14/2020

+21%

more clicks on Marc Jacobs after Miley Cyrus walks his NYFW show

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02/10/2020

+20%

more clicks on Tom Ford products within 24h of New York Fashion Week show

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02/07/2020

Top 10

Most Clicked Shirt Dresses: Megan's Staud Dress

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02/02/2020

+25%

increase in clicks on faux-leather coats during Copenhagen Fashion Week

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01/31/2020

n.1

outerwear brand of the month is Moncler

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01/23/2020

+167%

increase in clicks on Jean Paul Gaultier 24h after last fashion show ever

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01/19/2020

+38%

increase in clicks on Jacquemus 24h after Pre-Fall Collection debuts

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01/15/2020

+109%

increase in searches for Tom Ford after Zendaya and other celebs wear the Tom Ford "boob armour"

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01/08/2020

+73%

clicks on Stella McCartney after Meghan Markle steps out in SMC camel coat

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01/08/2020

x2

more clicks on bow dresses after JLo wears Valentino bow dress at Golden Globes

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01/01/2020

+85%

clicks on Ugg Boots after baby Archie wears them in Insta post

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