Stylight NOW

Get ready for your daily fix of fashion data. Stylight is the leading fashion and beauty online shopping platform, with over 27 million products across 16 markets.

Here we share with you real-time insights on what our 12 million monthly shoppers are looking for right now. How do online shoppers react to breaking news or celebrity style choices? What was the top clicked sneaker this week? Check out all the latest happenings below.

What’s trending now, directly to your inbox

01/20/2021

Pantone Colors 2021

are actually influencing users’ shopping behaviour

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Stylight NOW this month

01/20/2021

Pantone Colors 2021

are actually influencing users' shopping behaviour

find out more

01/07/2021

+150%

more clicks for empire-waist dresses since the launch of Netflix's new series, "Bridgerton"

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Looking for specific data?

For on-demand and tailor-made data: don’t hesitate to contact us! It's free of charge.

Clara Del Genio
insights@stylight.com

Previous months

11/27/2020

+72%

increase in revenue generated by Stylight for its partner stores during the pre-Black Friday period, compared to the same timeframe in 2019

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11/25/2020

+35%

search interest for "pink gingham" as the Crown celebrates Lady Di's iconic style

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11/25/2020

+383%

more clicks for checkered coats after the Queen's Gambit wows audiences

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10/14/2020

+188%

more clicks on Coperni after its it-bag Swipe was all over Paris FW

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10/13/2020

+30%

more clicks for Chanel after Emily In Paris breaks streaming records

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09/21/2020

+223%

increase in search interest for "Gucci Jackie" on Google Trends since the beginning of July

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09/21/2020

N.1

most wanted skincare line? Gen Z favourite Florence by Mills

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08/31/2020

+225%

more interest in the "Boston" model from Birkenstock

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07/29/2020

+474%

more clicks on sofas in warm colors and 40% more clicks on Missoni Home and Gigi Hadid's new sofa

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07/27/2020

+29%

more clicks on cardigans after Taylor Swift drops new single.. "cardigan"

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07/27/2020

N.1

most popular face-mask is from sustainable brand United by Blue

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07/20/2020

+30%

more clicks for self-tanning products in 2020 as consumers find alternative ways to tan

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07/16/2020

+60%

more clicks on the masculine summer trend: short sleeve shirts

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07/03/2020

+350%

increased interest in the search term "scrunch bikinis" compared to June 2019

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07/03/2020

+390%

more clicks on Faithfull The Brand following the public appearance of Kate Middleton wearing a branded dress

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06/10/2020

+121%

increased search interest for the keyword "bandana print" on Google Trends. The bandana print is the unexpected new trend of summer 2020!

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04/24/2020

+24%

more clicks on sustainable fashion labels in the first quarter of 2020

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04/14/2020

Covid-19

Massage Oil, hair dye, and Kitchen Aid mixers: how online shoppers escape boredom during Covid-19

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04/14/2020

+245%

more clicks for Champion sportswear as interest for athleisure surges

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04/14/2020

+314%

more clicks on luxury pyjama brand For Restless Sleepers as sleepwear becomes the new office wear

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04/01/2020

Covid-19

Lockdown measures worldwide shift online shopper's interest to home decor and athleisure

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03/10/2020

brands register peaks in clicks after Meghan wears these labels for her last Royal duties

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03/05/2020

+134%

more clicks on label The Vampire Wife 24h after Kate Middleton wears green dress

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03/05/2020

+267%

increase in clicks on Marks & Spencer right after Kate Middleton steps out in white sneakers from brand

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03/03/2020

+62%

clicks on Arcteryx products after Off-White features the brand's jackets on the runway

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02/26/2020

+21%

clicks on foulards within 24h of the Dior Paris A/W 2020 show

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02/26/2020

+48%

increase in searches for fringes after Prada debuts A/W 2020

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02/17/2020

+240%

increase in clicks on Asos faux-fur bucket hat after Bella Hadid is spotted in NYC

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02/14/2020

+21%

more clicks on Marc Jacobs after Miley Cyrus walks his NYFW show

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02/10/2020

+20%

more clicks on Tom Ford products within 24h of New York Fashion Week show

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02/07/2020

Top 10

Most Clicked Shirt Dresses: Megan's Staud Dress

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02/02/2020

+25%

increase in clicks on faux-leather coats during Copenhagen Fashion Week

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01/31/2020

n.1

outerwear brand of the month is Moncler

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01/23/2020

+167%

increase in clicks on Jean Paul Gaultier 24h after last fashion show ever

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01/19/2020

+38%

increase in clicks on Jacquemus 24h after Pre-Fall Collection debuts

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01/15/2020

+109%

increase in searches for Tom Ford after Zendaya and other celebs wear the Tom Ford "boob armour"

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01/08/2020

+73%

clicks on Stella McCartney after Meghan Markle steps out in SMC camel coat

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01/08/2020

more clicks on bow dresses after JLo wears Valentino bow dress at Golden Globes

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01/01/2020

+85%

clicks on Ugg Boots after baby Archie wears them in Insta post

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Looking for specific data?

For on-demand and tailor-made data: don’t hesitate to contact us! It’s free of charge.

Clara Del Genio
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