Photo: Getty Images
Hopeful shoppers are getting ready for summer, with tube tops, macramé bags, and bermuda shorts
Spring 2020 has definitely been an unusual season when it comes to fashion: understandably, shoppers’ interest has shifted towards apparel that can be donned at home, such as activewear and sleepwear. At the same time, however, we are also observing a somewhat optimistic trend when it comes to the purchasing behaviour of our 12 million monthly users: our online shoppers are preparing for better times ahead, and updating their wardrobes for Summer 2020. Not only is swimwear the n.1 most clicked category on Stylight.com this month; we also see our users getting excited for summer styles, even if it means waiting a little longer to wear them. We deep dived into the numbers, and based on the shopping preferences of our users, we were able to extract which will be the most popular summer trends of the year.