more clicks for the sportswear category in 2020
SPORTS TRENDING IN 2020
2020 has been definitely a stressful year, so we are not surprised to see that the sport that has gained the most popularity so far is yoga: we’ve registered +300% clicks on yoga wear vs 2019. This is a no brainer: not only is yoga great for overall health and relaxation, it is also something you can easily do at home, while social distancing, and, why not, even via Zoom-classes. (Let’s also add that yoga pants are great for home-office on the couch as well). The big outdoors is also proven popular: hiking and running clothing have also risen in demand, again being activities optimal for stress-release in isolation.
These trends have also been confirmed by personal training app Freeletics: the results of the app’s 2020 survey have shown that 19% of respondents have tried yoga for the first time during the lockdown, 36% have instead discovered running and 29% opted for hiking.
In athleisure this year we’re witnessing a nostalgic return to retro styles and brands: we’ve seen a whopping +236% spike in clicks this year for bright hues, flashy logos, and the rise of 90s staple sportswear brands, like Champion, Ellesse, Fila and co.
more clicks on retro sportswear in 2020
Pantone calls this hue “Tangerine Tango” , maybe because this color kinda puts you in the mood to dance. This joyful shade has been everywhere in athleisure this year, from leggings to bras and logo detailing.
more clicks for bright tangerine sportswear in 2020
Definitely the hero of 2020, this retro print beloved by GenZ has taken over fashion, and is just as popular in sportswear, with clicks on tie dye items growing tenfold.
more clicks on tie dye athleisure in 2020
CROPPED TRAINING JACKETS
With a +619% increase in clicks in 2020 compared to 2019, cropped light-weight jackets are definitely in, with brands from high-performance to urban-wear offering their take on this trend.
Clicks YoY in Cropped Training Jackets
ABOUT THIS REPORT
The data in this report is based on the analysis of the purchasing behaviour of our 12 million monthly Stylight users across our international platforms. Timeframe selected for analysis is from January 1, 2020 to July 21, 2020, and compared to the same time period in 2019.
In addition, the results of a representative study conducted by Freeletics on a sample of 1,500 German interviewees served as a supplement to our report. The external data is duly referenced in the text.