The Boldest Trends of 2020
The most extreme styles you weren’t expecting this year
Which will be the most outrageous styles of the year? We looked into our crystal ball – the purchasing behaviour of our 12 million monthly online shoppers – to determine which will be the boldest, unexpected trends of 2020.
In 2020 fashion will reach the final frontier of fishnet, way beyond socks and tights. Fishnet dresses have been spotted on the latest runways (as seen in the Off-White SS 2020 collection), and Dior even made boots out of fishnet! Our editors are confident this trend is going to go mainstream in 2020: the proof? Since Jan 2019, clicks on fishnet items on Stylight doubled!
Matchy matchy! Our editors all agree: matching your hair colour to your outfit is the bold beauty trend that will be everywhere in 2020. Global trendsetters like Kim Kardashian, Lady Gaga and Hailey Bieber have already debuted this look on the red carpet. But, without a doubt, the poster-child of hair-matching can only be Billie Eilish. This post from a Chanel party in NY last year, where she wears a green neon oversized tee and matching neon hair roots, got over 7 million likes.
Forget about pointy mules or sock boots: square toe footwear are the new statement shoe. Balenciaga basically has an entire footwear collection with square toes, and the style has already been picked up by fast fashion brands like &OtherStories. We bet that this year it’s going to boom: search interest for “square toe shoes” on Google increased by 100% over the course of 2019.
In the very first weeks of 2020, first Gwyneth Paltrow and then Zendaya went viral for wearing this bold piece from Tom Ford: a fuchsia, glossy, cyborg-like crop-top, described by some as an “anatomical breastplate”, and “boob armour” by others. Even Zoe Kravitz wore a very similar version, always by Tom Ford, in the latest issue of Elle. And just like that, a new trend was born: within a couple of weeks, searches for Tom Ford grew by +109% on Stylight. Could this be the new decade’s version of the bralette?
2020’s most unexpected trend: split fabric. No need to stick to one textile or print, when you can wear both at the same time. All the big names in fashion are embracing this quirky trend: Maison Margiela launched a line of “spliced” knits, and Off-White and Victoria Beckham have also included mixed prints in their latest collections. One label who totally embodies the trend is Natasha Zinko (as worn in the picture), whose split blazers and mixed fabric outerwear have been trending in 2019 and will stay hot way in to the year.
Women’s fashion has been taking inspiration from male wardrobes for centuries; and genderless collections were already making headlines in the 2010s. But we bet that in 2020, we will finally see men wearing women’s fashion with confidence. Billy Porter has done it again and again on the red carpet, but also Jonathan Van Ness, Harry Styles, Ezra Miller. Gender fluid fashion is going mainstream: no wonder the hashtag #genderfluid has reached more than 4M posts in Jan 2020.
Finally we can carry around everything we need! While micro-bags dominated 2019, 2020 will see a rise of a bag trend on the opposite side of the spectrum: XXXL bags. Huge bags were famously championed by the Olsen twins back in the early 2000s, and is now being spotted in many high-end collections, like Bottega Veneta S/S 2020, Brandon Maxwell S/S 2020 and even Prada Men A/W 2020. Searches for larger bag models, like “tote bags”, went up by +197% last month on Stylight.com
In September 2019, Sarah Jessica Parker was seen stepping out on the town in mismatched heeled sandals from her shoe line, totally channeling Carrie (who pulled this move on season 3 of SATC). And, of course, if SJP does it, we all want to follow: Google saw a +67% increase in search interest on “mismatched shoes” after SJP wore them.
Another bold yet extremely practical trend: the sunglass chain. Never lose your sunnies again – and look über cool at the same time! Already spotted on the streets of main fashion capitals, the sunglass chain can be sported in different versions: in chunky pvc, as a heavy gold chain, even with embellished lettering or pearls. We bet this is going to be big in 2020: search interest for the trend already increased by +100% last year.
After unexpected fashion guru Katie Holmes was spotted wearing the “Eda bralette” from the label Khaite in Soho in August 2019, the product sold out within an hour (!). Now, Zara offers an affordable version of the bralette, with a coordinated cardigan. You all know what this means: in 2020, knit bralettes will be all the rage. We can confirm: more and more collections feature cashemere bras on Stylight, with supply on these items growing by 100% since last summer.