A whopping 40% of swimwear searches this spring involved designer logos and emblems. Expect to see loud logo prints invading beaches near you this summer. The top three most-sought-after? Gucci, GCDS, and Off-White.
Compared to our numbers from last year, one-shoulder swimwear pieces are growing faster than their potentially awkward tan lines. In the first few months of 2019, we’ve seen a +300% increase in wishlist saves compared to last January. The search peak so far? Mid-February.
Since January, 50% of our users looking for their next summer purchase focused their searches on one-piece swimsuits. This number is actually down compared to last year where 65% of shoppers wanted the extra coverage.
Compared to February 2018, searches for bikinis and swimwear with crochet details have increased significantly – by 600%! We would put our money on this swimwear trend being everywhere this summer season.
2019 is the year of retro prints, high-waist cuts, and old school feminine silhouettes. Our data team saw a 50% increase in high-waisted swimwear compared to this time last year. Corresponding high-waist searches: Ruches, deep necklines, and rounded edges.
First comes Chiara, then comes the world. You saw her rocking the one-shoulder look in her honeymoon photos (Dec. 2018) and ever since, Stylight shoppers have shown a steady increase in searches and clicks.
Blogger Aimee Song has already shown her affection for a 2019 swimwear trend: An itsy bitsy teenie weenie *nude retro-style bikini.*
The Attico founder and designer can be seen rocking a major Chanel logo in her holiday pics. Is she foreshadowing 2019’s most-searched-for colours? This year our shoppers are looking for black and dark blue pieces, mustard and nude tones.
written by:
Kayla Kuefler
email hidden; JavaScript is required
Stylight is the world’s leading online search platform for Fashion, Beauty and Design. We help users search through more than 1.300 online shops at once, and compare the prices of more than 27 million products, across 16 different markets worldwide.