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INTRO

Summer seems to have finally arrived and we are all ready to enjoy the first weekends of sea and sun. With the arrival of warmer weather and the new season, comes airy, light outfits perfectly paired with beautiful summery accessories. For this reason, this year at Stylight we reveal the 7 must-have summer accessories of summer 2021: clogs, canvas bags, sunglasses in 70s style and much more.

 

CLOGS

The “ugly shoes” trend is definitely not over! After the Birkenstock last year, this summer 2021 sees the return of one of the stars of the 70s: the clog. These shoes with thick wooden soles have reappeared on the catwalks of Gucci, Celine, Louis Vuitton and now are on the feet of all the stylish It-girls, reinforcing the cottage core style that we’ve already seen earlier this year. On Stylight, we have noted a 85% increase in clicks for this category of shoes in May 2021.

+85%

increase on Stylight 

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WICKER BAGS

What says summer more than a picnic? This year we are seeing the familiar wicker look on some of our favorite bags. This weaving technique, often used on natural materials and usually associated with homeware and outdoor furniture, is now making its way into the fashion industry. Mini, cross-body, hand bags – we’re seeing wicker come in all shapes and sizes this summer.

+88%

increase on Google

BEADED BANGLES

It is often said that in fashion everything comes back, and it is the same with the next summer accessory 2021: beaded bangles. We’ve worn them since we were teenagers, and now we’re excited that these colorful jewelry pieces are back again. We’re talking about bracelets and hoops with colorful Rocailles beads that make us dream of African vacations and other cultures. On Stylight, the demand for these jewelry pieces has increased by 99% compared to last year.

+99%

increase on Stylight 

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LETTER NECKLACES

This jewelry trend is certainly not new, but this summer there has definitely been a revival of the classic piece. We are talking about necklaces with initial pendants. And for those who in the past did not buy the lux Celine version, this year they can make up for it with the thousands of versions offered by fast fashion brands such as Zara, which this year has dedicated a section to monogram products. On Stylight we have seen a 90% increase in clicks for these necklaces compared to 2020.

+90%

increase on Stylight 

PLATFORM SLIDES

In terms of shoes, once again, we are welcoming the “ugly” trends, but also with an emphasis on comfort. Platform slides like the Yeezy slide seem to be conquering the fashion planet and have been spotted on the feet of stars such as Hailey Bieber and Kendall Jenner. And the trend is confirmed on Stylight: we have noted an 89% increase in clicks for this category of shoes in May 2021.

+89%

increase on Google 

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70s SUNGLASSES

The 70’s. Famous for so many fashion icons – Cher, Farrah Fawcett, Bianca Jagger, this era continues to influence and inspire fashion even today. And this summer we’re bringing back vintage style sunglasses. Whether its classic black or a bold color, this frame is flattering for so many face shapes it’s no surprise that it has come back in style yet again.

+104%

increase on Stylight 

CANVAS BAGS

As simple and relaxed as it sounds, our No. 1 go-to bag this summer is plain fabric bags. We can carry our swimsuits in them as well as a light jacket for cooler summer evenings. On Google, search interest for fabric bags is up 64% from last year.

+64%

increase on Google 

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ABOUT THIS REPORT

The data in this report is based on the analysis of the shopping and search behavior of the 120 million yearly users of Stylight as well as search volumes recorded on Google Trends. For this report in particular, we examined the clicks on the highlighted products in the time frame of 1 March-26 May 2021 and was compared to the same time period in 2020. Google Trends numbers were from May 2020 vs. May 2021.

written by:

Rebekah Ortquist

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