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Trend Forecast
Ruffles, puffy sleeves, one-shoulder dresses: we’re gonna party like it’s 1989
December is here! Whatever festivity you choose to celebrate, December is for all the month of the year when we are reminded of a universal truth: we have nothing to wear! Office get-togethers, Christmas dinners, New Year’s Eve parties.. our schedules overflow with appointments, and deep down the dread of not knowing what outfit to wear is eating us up. Being out of style ideas is probably the worst part of the holidays (a part from that scene in Love Actually where Emma Thompson realises her husband is having an affair.. the heartbreak!)
Thankfully, we’ve heard your fashion prayers. We analysed the purchasing behaviour of our 12 million monthly users, to determine which party styles you will be seeing everywhere this year, and that you will be wanting to wear too. And the main vibe of the year is – you’ve guessed it – 80s inspired fashion! According to Google, searches for “80s dress” increased by +123% vs 2018! So get your Robin Sparkles on, and check out our party highlights.
Blazer Dresses
over +1000%
increase in clicks for blazer dresses vs 2018
Everyone is going loco for this androgynous-chic style, that went mainstream after the Kardashian-Jenner clan started sporting the Balmain version on the red-carpet. Other celebs who love the ever-sexy blazer dress: Dua Lipa, Hailey Bieber, Rihanna
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Metallic + Puffy Sleeves
+382%
increase in clicks on metallic dresses with puffy sleeves, vs 2018
If after watching Pose you have been dying to strut down the runway for the category “Eleganza Extravaganza”, well..you’re in luck. This bold, totally-80s style is perfect for anyone who wants to shine through the holidays (plus, puffy sleeves are meant to stay for 2020). As seen on: Celine Dion, Kate Hudson, Hailee Steinfeld
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Bows & Ribbons
31%
of party dresses on Stylight had a bow or ribbon detail
It’s Christmas – so you should dress up like the actual gift you are. From big bows to tiny ribbons, this extra girly trend will be everywhere, even in 2020. As seen on: Adut Akech, Leonie Hanne, Natalie Emmanuel
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Organza
over +1000%
increase in searches for “organza sleeves” vs 2018
Now this is a trend we were not expecting. This sexy, yet chic fabric is so of-the-now: from fast fashion to haute couture, organza has been used in dresses and tops, as a detail or main fabric. As seen on: Elsa Hosk, Emilia Clarke, Cate Blanchett
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One-shoulder Dresses
+409%
increase in clicks on one-shoulder dresses vs 2018
This fun style is giving us major 80s vibes (and for some reason, totally reminds us of a Jane Fonda workout video!). Celebs who pulled this off: Akiima, Jourdan Dunn
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Ruffles & Ruches
+169%
more clicks on ruffles and ruches
Sorry minimalistic girls out there – ruffles are here to stay. We’ve already called this style out as a future 2020 trend, so no wonder it’s super popular for the holidays too. As seen on: Lizzo, Poppy Delevingne
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Sequin Flared Pants
+22%
increase for “sequin pants” searches on Google vs 2018
Just a heads up: this trend is not particularly comfortable – but hey, parties are not made for sitting anyways. Also, with a sequin pant it will definitely be easy to spot you on the dance-floor. Celebs who love this look: Tiffany Haddish, Amber Heard
About this report
Click increases and supply offer are measured on internal Stylight data from our 12 million monthly users and over 27.4 million products. Time frame selected for Stylight internal data is from 11.01.19 to 11.30.19. Yearly comparison time frame selected is from 11.01.18 to 11.30.18. Search increases are measured on Google Keyword Planner. Time frame selected for Google Keyword Planner data is from 10.01.19 to 10.31.19. Yearly comparison time frame selected is from 10.01.18 to 10.31.18
written by:
Clara Del Genio
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