The Caro Daur Effect
Measuring the impact of one of fashion’s most influential it-girls
On October 15, 2018, Kensington Palace announced their star couple, Meghan Markle and Prince Harry, were expecting their first child together in the spring of 2019.
As the Duchess’ pregnancy nears its end, we did what any other royal baby watch devotee would do and tracked every single outfit she’s worn since the (plausible) first month of her pregnancy.
From her belted Club Monaco dress back in August to her latest looks in New Zealand, we took a deep dive into Meghan’s wardrobe.
Not only did we measure her favourite brands and colours, but we looked at where the designers come from and the price of each shoe, bag, and coat (hint: it was a lot!).
So, from her go-to pair of $750 Aquazurra Deneuve heels to her one-of-a-kind William Vintage coats, here is the ultimate anthology of Meghan’s baby bump style, the ultimate mummy-to-be.
Meghan vs Kate:
In general, the term “Meghan Markle pregnant” has been Googled eight times more than Kate Middleton.
It all started with a historic white dress. Since stepping out in her custom-made Givenchy bridal gown on May 19, 2018, Meghan Markle’s dress collection has seen the likes of the high-street and haute couture.
Since the early days of her pregnancy, the Duchess has been publically photographed in 40 different clothing brands. From supporting homegrown designers like Ralph Lauren and Jason Wu to investing in Commonwealth creativity, three designers, in particular, shone as MM favourites. Meghan has frequented Canadian-founded Club Monaco, Jason Wu, and Clare Waight Keller-run Givenchy to clothe her burgeoning bump more than any other designer over the past eight months.
The e-retail landscape has also seen the benefits of “The Duchess Effect“. For International Women’s Day, Meghan chose a $345 printed mini dress from British brand Reiss. After photographs of the 60s-inspired dress surfaced, Stylight saw a 25% search increase for the high-street label the following week.
From bouncing around the UK to visiting foreign officials, Meghan has taken to office-appropriate dresses and mid-length coats for the majority of her cold-weather pregnancy.
With this in mind, which of her coats caused the biggest stir?
Isn’t one of the perks of pregnancy supposed to be relaxed footwear? Well, not if you’re Meghan Markle. In almost every photo taken of the Duchess over the past eight months, her sky-high heels have proved loyal companions. We’ve counted Meghan wearing 21 different shoe brands over the course of her pregnancy. However, her No.1 designer pick is undisputedly the Colombian brand Aquazzura. Meghan has been seen on several occasions in their sheer “Savoy” style and the $750 bowed “Deneuve” pump.
The Duchess chose to wear the Deneuve pumps for a Commonwealth Day (March 11) event in London and over the following days, searches for Aquazzura nearly doubled. Between March 12 and 14, Aquazzura search queries increased by 90% on Stylight.
We looked at all of the countries that were represented by Meghan’s sartorial choices over these past eight months and found that, for the most part, she’s pretty loyal to her home(s). While nearly one-quarter of Meghan’s clothes are rooted in American design, UK-based brands follow a close second. The fact that the mum-to-be famously worked in Toronto, Canada for a few years while filming Suits is also reflected in her closet picks. Ten percent of brands were of Canadian origin, and nearly nine percent were Italian.
Imagine opening the wardrobe of the Duchess of Sussex, what would you see? Well according to our analysis, Meghan doesn’t stray too far from neutrals and royal tones. While black was a dominant shade in her baby bump wardrobe, Meghan has also been spotted in navy blues, emerald greens, and soft whites. Meghan’s colours are a far cry from her sister-in-law Kate Middleton, who’s often spotted in bright shades of pink, red, and blue.
It can be argued that no other designer has impacted Meghan’s vestiary choices quite like Clare Waight Keller, the British artistic director of Givenchy. From her first photographed appearance with Queen Elizabeth II to her Commonwealth-themed wedding dress, Meghan and the British Womenswear Designer of the Year-winner have had close ties since day one.
Our research shows that 10% of all of Meghan’s pregnancy looks are Givenchy-related. Since December 2018, Stylight has seen a 150% search increase for Givenchy products.
With a list of designers as long as PFW, it’s no surprise that Meghan’s favourite pieces don’t come cheap. As an actress, Meghan was free to collect whatever freebies designers threw her way, but as a royal, this practice is forbidden. Since her marriage to Prince Harry, her wardrobe expenses have been paid by the so-called “Duchy of Cornwall” fund, which is managed by Prince Charles.
In our analysis of her 80 looks since August, we’ve mainly focussed on her clothing and thus did not consider the fees for her many designer bags, shoes, and jewellery. From our investigating, were able to determine the prices of 67% of her outfits. Which, in just eight months, totalled:
The results of this report were found through the analysis of 80 looks Meghan Markle has worn between August 4, 2018, and March 19, 2019. In addition to our own data, which is concluded from the buying behaviour of Stylight’s 12 million monthly users, we took additional resources from Google Trends.
Stylight is the world’s leading online search platform for Fashion, Beauty and Design. We help users search through more than 1.300 online shops at once, and compare the prices of more than 27 million products, across 16 different markets worldwide.