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At only 29-years-old, Simon Porte Jacquemus is celebrating a 10-year career in fashion, a multi-million dollar brand, and a growing celebrity clientele comprised of some of the world’s most famous faces.
Raised on a small farm in the South of France, Simon Porte launched his eponymous label when he was just 19. Jacquemus, named after his late mother Valérie Jacquemus, quickly garnered the attention of Paris’ fashion elite and at just 22 years old, he landed a spot on the official Paris Fashion Week schedule, making him one of the youngest designers ever to do so.
Since the debut of Jacquemus’ ‘La Bomba’ collection for spring 2018, revenues for the brand have, “virtually doubled for every summer collection,” the self-taught designer told WWD. The explosive growth of the French brand is, in part, thanks to some of its best-selling accessories, including its renowned Le Chiquito bag, which accounts for 30-40 per cent of Jacquemus revenues.
At Stylight, we’ve also seen first-hand the rise in Jacquemus’ popularity in the e-commerce landscape. By analyzing the behaviour of our 12 million monthly users, this report will show the data behind the success.
From December 2018 to May 2019, the Jacquemus brand saw a 219% increase in clicks on Stylight on ready-to-wear apparel, shoes, bags, and accessories.
Between January 2018 and April 2019, the brand also saw a 230% increase in searches on Google.
Two key moments during this period were the launches of the “Le Baci” fringed raffia bag in September 2018 and “Le Chiquito” micro tote in February 2019.
On average, the Instagram hashtag #Jacquemus is used 2,300 times per day and Simon Porte’s own Instagram account boasts one million followers.