Empowering Women of 2021 - Stylight Insights

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Women who inspire and empower

In light of March 8, we decided to compile a list of the most Empowering Women of 2021: whether they are politicians, singers, influencers or designers, these iconic figures define and inspire the next generation by providing diverse examples of the strength and power of women.These women have also learned that fashion can be a powerful means of communication, using their style as a way to make a statement. Here is our list of the most sought after women on the web who will be the faces of this new year.

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KAMALA HARRIS

7,100,000 searches per month

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MEGHAN MARKLE

4,300,000 searches per month

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GRETA THUNBERG

2,600,000 searches per month

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RIHANNA

1,900,000 searches per month

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QUEEN ELIZABETH II

1,6000,000 searches per month

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JILL BIDEN

756,000 searches per month

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CHIARA FERRAGNI

456,000 searches per month

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SHONDA RHIMES

153,000 searches per month

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ALEXANDRIA OCASIO CORTEZ

92,000 searches per month

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MARIA GRAZIA CHIURI

9,500 searches per month

#1 KAMALA HARRIS

Newly appointed Vice President, Kamala Harris stands at the top of our list with 7,100,000 searches. Making history as being the first female US Vice President, Kamala is an inspiring figure for women everywhere. She was recently featured on the cover of Vogue, further establishing her role as an icon of female empowerment. Her style is reflected in her statement-making Converse shoes and bold monochrome suits. Following one of her public appearances Stylight saw a +30.73% increase of clicks on Converse. We also saw a +48.90% increase of clicks on white items after Kamala wore a chic all-white pant suit.

#2 MEGHAN MARKLE

With 4,300,000 monthly Google searches, Meghan Markle is second on our list. Royal title or not, adored or hated, she is nevertheless one of the most influential women on the planet, and each of her appearances has made the press all over the world write about her. When Meghan participated in a Spotify virtual event on January 22, 2021, she wore a lemon-print dress with a striking design by Oscar de la Renta. Within 24 hours of her appearance, we saw a spike in traffic to the Oscar de la Renta brand on our international Stylight platforms: +198% of clicks, a 3-fold increase.

#3 GRETA THUNBERG

In third place we find Greta Thunberg, with a search volume of 2,600,000 . The young Swedish activist is now the face of future generations who have taken up the responsibility of responding and speaking up about climate change. She has become globally known for her social activism and her now iconic yellow raincoat has become a symbol for many activists. On Stylight, we have seen how at the start of 2020, user interest in yellow raincoats increased by over 1,000% compared to the same period of the previous year.

#4 RIHANNA

First bursting onto the music scene in the early 2000’s, Rihanna (Robyn Rihanna Fenty) has since established herself as a fashion icon, entrepreneur, producer, and actress. She has become a notable figure of pop culture, from her appearance in blockbuster Ocean’s 8 to her chart topping hits. She has also made her mark on the fashion world, collaborating with brands like Puma, Dior, and Mahnolo Blahnik. In 2018, she launched the size-inclusive lingerie brand Savage X Fenty. The release of star studded fashion show, featuring the likes of Lizzo, Cara Delivigne and Paris Hilton, generated even more buzz, as we saw a 71% increase in clicks on the brand Savage X Fenty after the show aired. This pop culture queen is full of surprises and we can’t wait to see what she does next!

#5 QUEEN ELIZABETH II

If we talk about empowering women we need to mention Queen Elizabeth, who over the years has been able to adapt and has never stopped being the face of England even in the most difficult moments. Surrounded by scandals throughout her life, Queen Elizabeth is often criticized for her austerity and her strict observance of rules that often belong to an obsolete society, but it is undeniable that as a woman she has managed to adapt to a changing world without ever losing her authority. In times of uncertainty and despair the country has always looked to her as a point of reference and representation. During her speech to the nation at the beginning of the lockdown she made a public appearance wearing a green dress representing hope and renewal, increasing clicks for green dresses on Stylight by 14% in less than 24 hours.

#6 JILL BIDEN

With 756,000 searches per month, Jill Biden comes in sixth. New first lady of the United States certainly, but a doctoral student and passionate teacher above all, she wishes to leave a strong imprint in her new role, much like her predecessor, Michelle Obama. And it starts with her style: We noted a more than +1000% increase for the Markarian tweed coat brand she wore the week of the inauguration, compared to the previous week. We also noted a 24% increase in clicks on the Oscar de la Renta brand in 24 hours after a public appearance on 8.11.2020, her first appearance as future first lady.

#7 CHIARA FERRAGNI

In seventh place in our ranking, with a search volume of 456,000 we find the digital entrepreneur Chiara Ferragni. Chiara is not just a face (but now almost a symbol) in the world of fashion. Evidenced by the fact that 24 hours after posting her first photo with her baby bump, wearing a yellow dress by Giambattista Valli, clicks on that dress increased by +83%. She is also a woman who has always shown that being female should not be seen as a disadvantage and how gender equality and tolerance are principles that must be cultivated and perpetuated. She is not just a instagram influencer, her resume also includes creative director and entrepreneur. She has also used her influence to help raise money and awareness for those who have been affected by the Coronavirus. Chiara never ceases to surprise us, she is a source of inspiration for many and we expect to see her continue in that role into 2021.

#8 SHONDA RHIMES

Shonda Rhimes is the producer behind many of the hugely successful series that have captivated the world over the years: Grey’s Anatomy, Scandal, and the most recent one, Bridgerton which already has all the makings of a classic. Known for her attention to costumes, Shonda Rhimes revolutionized the fashion trends of 2021 by resurrecting a totally unexpected fashion: Regency Core. Since the launch of Bridgerton in December 2020, we have seen the return of many vintage trends such as the empire dress, statement necklaces (+63% of clicks), brooches (+13% of clicks) and ornate headbands (+44% of clicks). We can’t wait to binge watch season 2!

#9 ALEXANDRIA OCASIO-CORTEZ

Alexandria Ocasio-Cortez (more commonly known as AOC) is one of the youngest US Representatives, currently serving in NY’s 14th congressional district. She has been a powerful voice for feminism, immigration reform, minorities and LGBTQ causes. She has even appeared as a judge on the wildly popular series Rupaul’s Drag Race! She has sparked conversation with her grass-roots approach to her style, avoiding the typical dress code of politicians and instead opting for a bold red lip and gold hoops as an homage to her roots in Queens and the Bronx. This has led to the Google search “Alexandria Ocasio-Cortez lipstick” increasing by 18% world wide.

#10 MARIA GRAZIA CHIURI

Since Maria Grazia Chiuri took the helm as the creative director of Dior, the brand has seen an exponential growth. In fact on Stylight, the interest of users has increased by 863% in the last 3 years! The designer has breathed fresh life into cornerstones of the brand, such as the iconic saddle bag, making them even more relevant for the next generation. She has also been able to make the brand a true emblem of women empowerment. How can we forget the statement T-shirt “we should all be feminists”, the embroidered panel displayed at the Haute Couture spring summer 2020 stating “What if women ruled the world?” or the beautiful lights at the Dior fashion show which made the Piazza Duomo in Lecce shine with messages of feminism and creativity. Her thoughts are always turned to women and their emancipation and we can’t wait to see what she will create in this new year.

About this report

This report is based on Stylight’s internal data collected from our 120 million annual users on our global platforms. We analyzed clicks on different brands and product categories over different time periods, which are referenced throughout this report. We also used data from external sources such as Ahrefs SEO tool or Google Trends, which are also referenced throughout this report.

written by:

Rebekah Ortquist

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