Stylight Fashion Recap 2019

Part 02 
Sneakers of
2019

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What were the hottest sneakers on the Internet in 2019?

You don’t need to be a sneaker-head to be crazy about sneakers. They are comfy, you can wear them all year round and on every occasion – even weddings, if the bride is cool with it. And, let’s face it: since as millennials we can’t afford cars and let alone mortgages, sneakers are sadly our only kind of realistic investment. So which were the kicks that made the most clicks in 2019? And how much were shoppers willing to spend for the perfect pair of kicks? Stylight looked at the purchasing behaviour of its 12 million monthly global users to find out which were the most popular sneaker models & brands of 2019. Plus, we dug deep to find out our users’ global average sneaker spend.

Top Sneaker
Models of 2019

In 2019, bold is beautiful

Apparently women and men can agree on something: that is, the crazier the sneaker, the cooler. Ranking n.1 on the most clicked sneaker of the year for women is adidas Originals’ Yeezy Boost 350 V2 in glow-in-the-dark neon green, perfect for all those gals who get easily lost in the club. For men, Off-White brings home the gold, with the Odsy-100 Low-Top in green. The model, which the label debuted at Paris Fashion Week in January, has instantly become an iconic piece of streetwear.

Women

top-sneaker-models-2019-women

Men

top-sneaker-models-2019-men

Top Sneaker
Brands of 2019

Nike vs Off-White: the race to the top

And again, women and men seem to be finally seeing eye to eye, as the top 5 most wanted sneaker brands of the year are almost identical across genders. Could sneakers be the best kept secret on how to fix relationships? Either way, as per top fashion brands of the year, streetwear labels rule the land: Nike and Off-White rank at the very top for both genders. We can attribute this to “Virgil Abloh’s golden touch” – as the designer has created very successful footwear lines for both brands this year. Alexander McQueen and Balenciaga follow next: both brands offer quite popular versions of the “oversized / dad sneaker” trend, which was definitely huge in 2019.

top-sneaker-brands-2019

Average price
of sneakers in 2019

Sneakers are the new it-bag

Are designer sneakers the new luxury handbag? Looks like the answer is yes – and it’s thanks to millennials. Business Insider reports that younger generations are willing to spend more and more on footwear, as sneakers have become the new status symbol. Of course, brands are aware: prices have increased to meet demand and push exclusivity. According to Foot Locker, in 1985 Air Jordan originally cost 85$; now, the model retails for 185$, with collector editions going for over $100k. Talk about inflation! So it’s absolutely no wonder that our male users globally are willing to spend a whopping 342$ on average for a pair of designer kicks. Peer pressure is real, y’all.

Women
277$

Men
342$

About this report

Our analysis is run on internal Stylight data from our 12 million monthly users. Time frame selected is from 01.01.19 to 15.10.19. Top sneaker models and brands are ranked on total number of clicks globally for the selected time frame. Average price is calculated on the top 150 sneakers, ranked by clicks, for the selected time frame. 

Part 01
Brands

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Part 03
Trends

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written by:

Clara Del Genio

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