Founded in 2008, Stylight is an online search engine for fashion and design. With 27 million products available from 1,200 different partner shops, Stylight’s 16 global markets attract more than 12 million unique visitors each month. Stylight is not an online store, but an inspiration and aggregation platform that allows shoppers to price compare products and proceed with their order with one easy click. More than a search engine, the Stylight online magazine offers the best in beauty, fashion, and home & living articles. Our online community is composed of Facebook, Instagram, YouTube, and Pinterest with more than 520k followers, collectively. Stylight is based in Munich, Germany, with offices in Philadelphia, USA.
About this report
To produce this report, we analyzed our 12 million unique monthly users, their profiles, and their searches. We looked at the Stylight pages where users spend their time, magazine articles they read, and social media links they clicked on, as well as the products that generated the highest traffic (clicks and sales by our partner websites). In our internal database, we have the ability to filter by brand, product type, colour and pattern, price, etc. With tools like Google Analytics, we were able to determine user profiles, including their age, gender, and country of origin. In addition, we analyzed Google Trends, conducted a B2C survey with 2,000 participants from Germany, the UK, Italy, and France, and used other external studies to complement our own research.