Stylight NOW - 01/15/2020

+109%

increase in searches for Tom Ford after Zendaya and other celebs wear the Tom Ford "boob armour"

25th Annual Critics' Choice Awards - Arrivals
Photo Credits: Getty Images

Tom Ford’s Boob Armour Is an Instant Trend

In the very first weeks of 2020, first Gwyneth Paltrow and then Zendaya went viral for wearing this unique piece from Tom Ford: a fuchsia, glossy, cyborg-like crop-top, described by some as an “anatomical breastplate”, and “boob armour” by others. Even Zoe Kravitz wore a very similar version, also by Tom Ford, in the latest issue of Elle. And just like that, a new trend was born: within a couple of weeks, searches for Tom Ford grew by +109% on Stylight. Could this be the new decade’s version of the bralette?

 

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