This type of bikini is not a real novelty this year but for summer 2020 it has become a wardrobe necessity: the bikini scrunch. Forerunner among all the made in Italy brands, Reina Olga has seen an increase in clicks of 177% compared to the previous year. Loved by all celebrities and influencers such as Gilda Ambrosio, Valentina Ferragni Dua Lipa and Kylie Jenner, it’s no coincidence that interest in the search term “bikini scrunch” has grown by 350% compared to June 2019.