Stylight NOW - 07/27/2020
more clicks on cardigans after Taylor Swift drops new single.. "cardigan"
Taylor Swift Drops Single Called “Cardigan” and the Internet Buys Cardigans.. Mid Summer
Taylor is back at it again: just last Friday, the singer-songwriter dropped her latest single, “cardigan”, driving the Internet into a frenzy. The video has quickly gone viral not only for being one of her best yet – but also because it fully embraces the very GenZ trend of “cottage-core”. For those of you who are not waisting their life on TikTok, cottage-core is a beloved GenZ aesthetic, celebrating a return to simple rustic life: it basically involves dressing like a school librarian from a British romcom. Cardigans are a staple item in a cottage-core wardrobe, and Taytay has fully embraced the style – she’s even selling her own cardigan as merch. And there you have it: within 48h from the video drop, we’ve registered 29% more clicks on cardigans – and people, this is right in the middle of summer..