Massage Oil, Hair Dye, and Kitchen Aid Mixers: How Online Shoppers Escape Boredom During Covid-19Our online shoppers are finding new ways to escape boredom, and what they click on tells it all: over the past 4 weeks, we've seen increase in clicks for specific categories, driven by customer's new interest in self-care and diy activities. Here are the categories we've spotted so far:
- Haircare: with hair salons closed as a result of Covid-19 restrictions, people are taking it upon themselves to not only cut, but also dye, style and treat their hair. The result? We've seen a growth in clicks for hair colouring products (+54.7% clicks over past the 4 weeks), hair brushes & styling tools (+51.2% clicks over the past 2 weeks) and hair masks (+27.6% over the past 2 weeks). The most popular hair mask? The very hyped Original Hair Mask from Orofluido. l
- Wellness: since spas and beauty studios are currently shut down, out of necessity (and for the sake of entertainment) online shoppers have taken all beauty & wellness matters into their own hands. We've reported a growth in clicks for razors (+35.4% clicks over the past 4 weeks), massage oils & tools (+92.8% clicks over the past 4 weeks), and body scrubs (+165.2% clicks over the past week). Top scrubs include Rituals' Happy Buddha Energising Scrub, Pixi's Rose Body Polish and Aesop's Redemption Scrub. l
- Kitchen Appliances: baking is a crowd favourite when it comes to kill time, so no wonder we've seen a +42.9% increase in clicks on kitchen appliances over the past 2 weeks. Quite unsurprisingly, the iconic Kitchen Aid Stand Mixer in various models and shades ranks as one of our most popular items.