Stylight NOW - 04/14/2020
more clicks on luxury pyjama brand For Restless Sleepers as sleepwear becomes the new office wear
Luxury Pyjama Brands Thrive As Chic Sleepwear Becomes the New Office Wear
For those of us who are blessed enough to keep working from remote, Covid-19 has in many ways revolutionised office wear: users are on the lookout for new ways to feel put-together even when forced to stay home. Luxury pyjamas seem to be the answer: Stylight reports a major growth in interest for several luxury sleepwear brands, including For Restless Sleepers (+314% more clicks vs Mar 2019), Asceno (+100%) and Olivia Von Halle (+28%). These labels offer a wide selection of premium textiles, fresh colour palettes and bold prints, with sleepwear comfortable enough to be worn on the couch, but also trendy enough to be “mistaken” for a real outfit.