Keds are making a comeback – spotted on celebs like Emily Ratajkowski, Shay Mitchell, and Taylor Swift, these ultra comfy sneakers have seen a +78% increase in the last month**. Since their debut in 1916, this classic shoe has been worn by icons like Marilyn Monroe and Audrey Hepburn – even styled on Jennifer Grey in the 80’s classic, Dirty Dancing.
We can see why Keds are returning as the “new” summer sneaker – the light canvas material makes them perfect for warmer weather (and makes them easy to clean), not to mention a price tag that’s easy on the wallet. Styled with denim shorts or a summer dress, these sneakers are versatile and are the perfect understated alternative to the chunky sneaker trend.
**Clicks were calculated over the period from 1 January to 15 February 2021 and compared to the period from 1 March to April 15 2021