Stylight NOW - 07/03/2020

+390%

more clicks on Faithfull The Brand following the public appearance of Kate Middleton wearing a branded dress

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Getty Images

Kate Middleton in Faithfull The Brand floral dress

Duchess Kate Middleton is once again causing a boom in sales of a floral print dress from Faithfull the Brand, a brand created in Bali in 2012. Kate Middleton was photographed on Thursday, June 25th while attending an event for a children’s hospital near Norwich, wearing a floral midday dress from the brand. Following the publication of the photos in the press, the dress has quickly become sold out worldwide. On Stylight, we saw a 390% increase in clicks for Faithfull the brand in the two days following the publication of the photos.

 

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