The latest fashion series launched by Netflix on May 14, features talented 70s American designer Halston. This name, for many millennials and Gen Zers, is not so familiar, but now thanks to Netflix, viewers are rediscovering the genius of what was one of the greatest designers of all time – depicting as well the wild extravagance, glamour, and excesses of the time period that was linked to the legendary Studio 54. Halston is known for dressing celebrities of the caliber of Liza Minnelli, Bianca Jagger, Jackie O and Lauren Hutton, and also launching some of the cornerstones of fashion, such as the caftan (+13% clicks on Stylight) and the suede dress. **On Stylight, the Halston Heritage brand saw a +209% increase in clicks during the 3 days following the series’ launch, and on Google, the search term “Suede Dress” saw a +426% increase from the day of the series’ release to today.

 

 

 

** Stylight clicks refer to the 3 days prior to the series release vs the 3 days following (May 11,12,13 vs May 14,15,16) while data in reference to Google Trends searches range from the day of series release May 14 to today May 17.

Netflix’s Halston

written by:

Rebekah Ortquist

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