The first episode of the reboot of Gossip Girl premiered on July 8th on HBO and it seems to be all about shoes. Just like in the original, fashion is important focal point for the youth who belong to the Manhattan elite, with the outfits helping to define the different characters. That being said, shoes are key pieces and in the first episode of the new series they have proven to be an important fashion reference. The Gossip Girl reboot is proving to be just a fashion relevant as the original, revealing some of the must-have footwear for the return after summer vacation. Abandoning the maximalist styles of chunky or multi-colored sneakers, the basic, all-white look is back in so it seems.
On Google we saw a +317% increase in searches for the classic Adidas Superstar sneakers the day after the release of the first episode. Another recurring item in the series are the cute, but comfortable heeled T-sandals worn with socks, and on Stylight we saw a +63% increase in clicks on the sandal in the 24 hours after the release of the series. The first episode takes place at the start of the new school year, which means an emphasis on fall footwear. According to Gossip Girl, the must-have shoes will be boots, where they are thigh-high (+51%), knee-high (+78%) or wedge ankle boots – which receive an iconic “I like her shoes” comment from one of the girls and a +36% increase in clicks on Stylight.
**All data refers to 24hrs after the release of the series (8 July 2021 vs 9 July 2021)