The Emily in Paris effect: Chanel is trending thanks to controversial series

Emily in Paris is without a doubt one of the most loved-hated Netflix series of the year, breaking streaming records within a few days from its release. The show has divided the Internet, with many criticising its stereotyped view on France and fashion, while others have praised the outfit selection of SATC costume designer Patricia Field. Since the show is set in Paris, Chanel (of course) features heavily in the series, from bags to apparel: and funnily enough, on Stylight we’ve reported a +30% peak in global clicks for Chanel in the week following the drop of the series. Paris FW certainly helped but.. Coincidence? Je ne pense pas!