Stylight NOW - 02/26/2020
clicks on foulards within 24h of the Dior Paris A/W 2020 show
Dior Brings Back The 70’s Headscarf At Paris A/W 2020
Dior‘s Paris A/W 2020 show was a great success: Maria Grazia Chiuri is never afraid to make a statement with her message of female empowerment. In fashion terms strictly, she pulled another bold move by donning her models with a very 70s hair accessory: the headscarf. Online shoppers loved it: in just 24h since the runway show, clicks on foulards increased by 21% globally on Stylight.
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A medley of proportions, techniques and moods, #DiorAW20 is described by @MariaGraziaChiuri as a "visual diary". A recent perusal of the Creative Director's own teenage diary and photographs from the period inspired an examination of how she appropriated fashion according to her whims and influences. Tie-dye informs a gorgeous use of color, knits are refined with intarsia, and scale is tweaked to add extra visual interest to checks. © Courtesy of Claire Fontaine, Air de Paris, Galerie Neu and T293