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Stylight NOW - 04/01/2020
Lockdown measures worldwide shift online shopper's interest to home decor and athleisure
With over one third of the world population under lockdown, it is only obvious that online shopper’s purchasing behaviour and priorities are changing. Since many users are no longer able to work in offices or take part in social events, it is only logic that buying new apparel for these occasions is not deemed as a priority, but is rather postponed to a later time. As a consequence, we’ve reported an overall increase in users saving products on their wish-lists, with +27% more products saved in the US only this month.
So what are shoppers actually interested in buying now? Either something that they can wear at home, or anything that can represent a distraction during long time spent indoors. These are the categories picking up steam over the last 2 weeks, globally:
This report is based on Stylight’s internal data collected from our 12 million monthly users across all our international platforms The selected period for clicks comparison is CW12 vs CW13, unless otherwise specified.