Stylight NOW - 01/01/2020

+85%

clicks on Ugg Boots after baby Archie wears them in Insta post

Photo Credits: Getty Images

Is Baby Archie the Next Big Fashion Influencer?

On the last day of 2019, Harry and Meghan shared on Instagram an adorable picture of baby Archie, sporting the cutest, tiniest pair of Ugg Boots.

Within 24 hours, the number of clicks on Ugg Boots increased by +85% on Stylight, and search interest for “baby Ugg boots” doubled on Google.

 

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