Stylight NOW - 03/03/2020

+62%

clicks on Arcteryx products after Off-White features the brand's jackets on the runway

PHOTO CREDITS: GETTY IMAGES

Arcteryx Clicks Peak After Off-White Features Brand on Runway

The formula Paris Fashion Week + Off-White + Hadid Mother-Daughter Trio already sounds like an instant success. But throw in the mix a crazy Acteryx rain jacket – tulle dress combo, as the one Virgil Abloh featured for his A/W 2020 collection, and the Internet will go wild. Within 48h of the show, clicks on Arcteryx have grown by 61.54% on Stylight globally. Looks like this Canadian outdoor brand will be the next big thing in streetwear.

 

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