Stylight NOW - 01/26/2021

+70%

more clicks for the Ultrafragola Mirror, a celebrity favorite deco item

RZ_StylightNOW_UltraFragola_Mirror

70’s iconic deco piece, the Ultrafragola Mirror by Ettore Sottsass, is making a comeback

The UltraFragola (“Ultra-strawberry” in English) mirror by designer Ettore Sottsass was created in 1970, but since then been re-released several times by the Italian furniture label Poltronova. In recent years this vintage deco item has been rediscovered, thanks to Instagram: already at the very end of 2019, and throughout 2020, the mirror was spotted in the homes and selfies of several celebs, including Elsa Hosk, Bella Hadid, Sophia Amoruso and more. And now, it seems that the general public has taken an interest in it as well: on Stylight, we have reported a +70% increase in clicks in January 2021 compared to the same period in December 2020**. This trend is also confirmed by Google: according to Google Trends, there has been +170% more search interest for the keyword “Ultrafragola” at the beginning of January 2021 compared to the beginning of December 2020.

 

 

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**The increase in clicks was calculated based on the period from January 1 to January 25, compared to the period from December 1 to December 25.

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+68%

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Clara Del Genio
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